| HBS Case Collection
(Revised from original 2003 version)
Pharmaceutical Industry, The: Challenges in the New Century
Provides a broad overview of the numerous internal and external forces that were driving change in the global pharmaceutical industry in 2003. These forces--including downward price pressures, political and social pressures, increased development costs, new technologies, new and different competitors, consolidation, and threats to its basic business models--were changing the way drugs were discovered, developed, manufactured, tested, regulated, marketed, sold, and purchased. A rewritten version of an earlier case.
Keywords: Business Model;
Government and Politics;
Brands and Branding;