| HBS Case Collection
(Revised July 2003)
Ember Corporation: Developing the Next Ubiquitous Network Standard
Ember is a venture capital-funded start-up that hopes to establish a standard for ubiquitous wireless networks. Its unique approach and proprietary technology promises to create enormous value in a wide variety of markets, particularly in local sensing and control. However, competition has emerged much faster than expected. What should Ember do next?
Keywords: Business Startups;