Case | HBS Case Collection | February 2003 (Revised July 2003)

Ember Corporation: Developing the Next Ubiquitous Network Standard

by Rebecca Henderson and Nancy Confrey


Ember is a venture capital-funded start-up that hopes to establish a standard for ubiquitous wireless networks. Its unique approach and proprietary technology promises to create enormous value in a wide variety of markets, particularly in local sensing and control. However, competition has emerged much faster than expected. What should Ember do next?

Keywords: Business Startups; Wireless Technology; Value; Competitive Strategy; Standards; Technology Industry; Telecommunications Industry;


Henderson, Rebecca, and Nancy Confrey. "Ember Corporation: Developing the Next Ubiquitous Network Standard." Harvard Business School Case 703-448, February 2003. (Revised July 2003.)