Case | HBS Case Collection | February 2003

Whitbread Hotel Company (A)

by Michael Beer and James Weber


Alan Parker has developed an effective organization using organizational fitness profiling and other change methodologies. Parker knows that as Whitbread continues to grow, both internally and through acquisitions, the company will have to change its organization structure and management practices. The case describes how Parker managed the change process and involved a large number of employees in discovering the barriers holding the company back from achieving its strategic vision and in devising ways to overcome them. Includes color exhibits.

Keywords: Acquisition; Growth Management; Organizational Change and Adaptation; Integration;


Beer, Michael, and James Weber. "Whitbread Hotel Company (A)." Harvard Business School Case 403-102, February 2003.