Background Note | HBS Case Collection | February 2003 (Revised February 2006)

Use and Abuse of Analogies, The

by Giovanni M. Gavetti and Jan W. Rivkin


Examines how managers use, and sometimes misuse, analogical reasoning as they formulate their strategies. Suggests a process that managers can employ to use analogies productivity.

Keywords: Managerial Roles; Performance Productivity; Strategy;


Gavetti, Giovanni M., and Jan W. Rivkin. "Use and Abuse of Analogies, The." Harvard Business School Background Note 703-429, February 2003. (Revised February 2006.)