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(Revised from original 2003 version)
Use and Abuse of Analogies, The
Examines how managers use, and sometimes misuse, analogical reasoning as they formulate their strategies. Suggests a process that managers can employ to use analogies productivity.
Keywords: Managerial Roles;
Gavetti, Giovanni M., and Jan W. Rivkin. "Use and Abuse of Analogies, The." Harvard Business School Background Note 703-429, February 2006. (Revised from original February 2003 version.)