Case | HBS Case Collection | January 2003 (Revised May 2003)

VendQuest (A): The Business Idea

by Dwight B. Crane and David Foster


A potential founder of a company is considering whether to start up a new enterprise that would link parts distributors with customers in the construction industries via the Internet. This case describes the industry and the potential advantages to distributors and customers.

Keywords: Business Startups; Corporate Strategy; Business Model; Distribution; Corporate Entrepreneurship; Internet; Online Technology; Business Plan; Customer Relationship Management; Business Ventures; Construction Industry;


Crane, Dwight B., and David Foster. "VendQuest (A): The Business Idea." Harvard Business School Case 203-065, January 2003. (Revised May 2003.)