Case | HBS Case Collection | January 2003 (Revised March 2003)

Southwest Airlines 2002: An Industry Under Siege

by James L. Heskett


The company's management is faced with long-term questions regarding the rate and manner of growth in the wake of the 9/11 attacks and general industry malaise.

Keywords: Cost; Product; Risk and Uncertainty; Growth and Development; Air Transportation Industry;


Heskett, James L. "Southwest Airlines 2002: An Industry Under Siege." Harvard Business School Case 803-133, January 2003. (Revised March 2003.)