Case | HBS Case Collection | January 2003 (Revised March 2004)

Silverado (A)

by Jan W. Rivkin and Charles J. Woodard


Silverado has raised $50 million and launched its first product: an Internet-based trivia game with innovative software. In a highly uncertain environment, the young management team must decide whether to continue developing the product and whether to branch out into new domains.

Keywords: Risk and Uncertainty; Technological Innovation; Strategic Planning; Internet; Decision Choices and Conditions; Product Launch; Business Strategy; Entertainment and Recreation Industry;


Rivkin, Jan W., and Charles J. Woodard. "Silverado (A)." Harvard Business School Case 703-441, January 2003. (Revised March 2004.)