Supplement | HBS Case Collection | January 2003

Saturn: A different Kind of Car Company

by Pankaj Ghemawat, Anita M. McGahan and Jan W. Rivkin

Citation:

Ghemawat, Pankaj, Anita M. McGahan, and Jan W. Rivkin. "Saturn: A different Kind of Car Company." Harvard Business School Spreadsheet Supplement 703-760, January 2003.