Exercise | October 2002

Luster Paint Corporation, The

by Janice H. Hammond

Abstract

Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case.

Keywords: Forecasting and Prediction; Data and Data Sets; Management Practices and Processes; Demand and Consumers; Mathematical Methods;

Citation:

Hammond, Janice H. "Luster Paint Corporation, The." Harvard Business School Exercise 603-078, October 2002.