Case | HBS Case Collection | 2011 (Revised from original 2002 version)

Union Corrugating Company (A)

by Paul W. Marshall and Julia Stevens

Abstract

Lauri Union graduates from Harvard Business School and takes over her family's steel-corrugated roofing and siding manufacturing firm, which her mother has most recently run. The industry is mature, entry barriers to competitors are low, and the company is over 50 years old and performing poorly. This case details Union's efforts to turn the company around by changing the management team to help increase sales, streamline operations, improve customer service and employee morale, and confront a culture of low expectations and performance.A rewritten version of an earlier case.

Keywords: Family Business; Gender Characteristics; Entrepreneurship; Leading Change; Organizational Change and Adaptation; Organizational Culture; Family Ownership; Industrial Products Industry; Manufacturing Industry; Steel Industry;

Citation:

Marshall, Paul W., and Julia Stevens. "Union Corrugating Company (A)." Harvard Business School Case 803-065, February 2011. (Revised from original October 2002 version.)