Case | HBS Case Collection | October 2002 (Revised February 2006)

Nissan Motor Co., Ltd., 2002

by Michael Y. Yoshino and Masako Egawa


Carlos Ghosn, a former executive vice president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. Having successfully transformed itself, the company faces a series of major challenges in the global marketplace.

Keywords: Acquisition; Transformation; Globalization; Leadership Development; Problems and Challenges; Auto Industry; Japan;


Yoshino, Michael Y., and Masako Egawa. "Nissan Motor Co., Ltd., 2002." Harvard Business School Case 303-042, October 2002. (Revised February 2006.)