Case | HBS Case Collection | October 2002 (Revised January 2013)

Krispy Kreme Doughnuts

by Paul M. Healy

Abstract

Krispy Kreme is a rapidly growing firm with a business model that has excited Wall Street.

Keywords: Business Growth and Maturation; Business Model; Financial Statements; Forecasting and Prediction; Financial Reporting; Performance Evaluation; Business Strategy; Food and Beverage Industry; New York (city, NY);

Citation:

Healy, Paul M. "Krispy Kreme Doughnuts." Harvard Business School Case 103-018, October 2002. (Revised January 2013.)