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• Case | HBS Case Collection | 2013

  National Instruments

  Lynda M. Applegate, Keri Pearlson and Natalie Kindred

  This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms that simplify development of its customers measurement and control systems. Its customers, ranging from individuals (professors and their students) to large corporations, consist primarily of scientists and engineers—a pedigree shared by most NI employees. Since dedicating a full-time position to formalizing the use of social media tools in 2006, NI has infused social capabilities into its internal and customer-facing business processes, strengthening relationships and value delivered. NI's story deepens our understanding of how to build a social business strategy, create game changing innovation processes, and measure the value of its social technology investments—a key challenge facing the company. By touching on NI's history and culture, the case also allows students to consider what elements of this company's organization and culture have allowed it to build a robust social business model.

  Citation:

  Applegate, Lynda M., Keri Pearlson, and Natalie Kindred. "National Instruments." Harvard Business School Case 813-001, April 2013.

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• Teaching Note | HBS Case Collection | 2013 (Revised from original 2012 version)

  Bonnier: Digitalizing the Media Business (TN)

  Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen

  Keywords: media and publishing; Media; Publishing Industry;

  Citation:

  Applegate, Lynda, Daniel Nylen, Jonny Holmstrom, and Kalle Lyytinen. "Bonnier: Digitalizing the Media Business (TN)." Harvard Business School Teaching Note 813-076, February 2013. (Revised from original November 2012 version.)

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• Teaching Note | HBS Case Collection | 2013

  Transforming AMFAM (TN)

  Rakesh Khurana and Rajiv Lal

  Keywords: customer focus; general management; managing growth; Customer Focus and Relationships; Insurance Industry; United States;

  Citation:

  Khurana, Rakesh, and Rajiv Lal. "Transforming AMFAM (TN)." Harvard Business School Teaching Note 513-079, February 2013.

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