Case | HBS Case Collection | September 2002 (Revised May 2008)

The Arts Property and Hotel

by Arthur I Segel and Ani M Vartanian


Julio Martinez finds himself as one of the owners of the Arts Hotel Project in Barcelona, Spain. The 455-room hotel is managed by the Ritz Carlton and is in a 44-story tower along Barcelona's beachfront. Julio needs to figure out a strategy to maximize his investment, including a negotiation of the Ritz's operating agreement. Includes color exhibits.

Keywords: Investment; Agreements and Arrangements; Property; Strategy; Accommodations Industry; Real Estate Industry; Barcelona;


Segel, Arthur I., and Ani M Vartanian. "The Arts Property and Hotel." Harvard Business School Case 803-009, September 2002. (Revised May 2008.)