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Case
| HBS Case Collection
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2008
(Revised from original 2002 version)
The Arts Property and Hotel
by
Arthur I Segel and Ani M Vartanian
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Abstract
Julio Martinez finds himself as one of the owners of the Arts Hotel Project in Barcelona, Spain. The 455-room hotel is managed by the Ritz Carlton and is in a 44-story tower along Barcelona's beachfront. Julio needs to figure out a strategy to maximize his investment, including a negotiation of the Ritz's operating agreement. Includes color exhibits.
Keywords: Investment;
Agreements and Arrangements;
Property;
Strategy;
Accommodations Industry;
Real Estate Industry;
Barcelona;
Citation:
Segel, Arthur I., and Ani M Vartanian. "The Arts Property and Hotel." Harvard Business School Case 803-009, May 2008. (Revised from original September 2002 version.)