Case | HBS Case Collection | September 2002 (Revised December 2005)

DaimlerChrysler Post-Merger Integration (A)

by Richard F. Meyer, Michael G. Rukstad, Peter J. Coughlan and Stephan A. Jansen


Describes the background, process, and aftermath of the merger between Daimler-Benz of Germany and Chrysler Corp. of America. Describes the economic structure and trends of the world automobile industry at the turn of the century as well as the individual histories and strategies of the two firms. Further describes the process and key issues in the merger negotiations. Lastly, an extensive description of the post-merger integration plan, approach, and implementation is provided, along with an explanation of the merger's impact on the performance and strategy of the combined company.

Keywords: Integration; Negotiation Process; Corporate Strategy; Mergers and Acquisitions; Cross-Cultural and Cross-Border Issues; Auto Industry; Germany; United States;


Meyer, Richard F., Michael G. Rukstad, Peter J. Coughlan, and Stephan A. Jansen. "DaimlerChrysler Post-Merger Integration (A)." Harvard Business School Case 703-417, September 2002. (Revised December 2005.)