Case | HBS Case Collection | August 2002 (Revised August 2002)

Raiser Senior Services--The Stratford (A)

by H. Kent Bowen and Alison Berkley Wagonfeld

Abstract

Focuses on modifying operations to increase profitability at an upscale senior care facility in California. Jennifer Raiser, president of Raiser Senior Services, opened the Stratford in 1992 as a high-end, continuing-care retirement community. Ten years later, the Stratford was known as one of the most prestigious senior care communities in the Bay Area, but management struggled to keep the facility from losing money each year. Raiser and her management team were finding it difficult to raise the monthly fees each year to match the increasing costs of providing services to the aging residents. As a result, the team needed to find ways to take costs out of running the business. Contains an in-depth review of the operations associated with the primary expense categories--health care and dining services--allowing students to find specific opportunities for savings.

Keywords: Cost Management; Profit; Saving; Health Care and Treatment; Age Characteristics; Management Teams; Problems and Challenges; Ethics; Legal Liability; Business Growth and Maturation; Health Industry; Service Industry; California;

Citation:

Bowen, H. Kent, and Alison Berkley Wagonfeld. "Raiser Senior Services--The Stratford (A)." Harvard Business School Case 603-013, August 2002. (Revised August 2002.)