Background Note | HBS Case Collection | August 2002

Customer Benefit Stack

by Das Narayandas


Describes a process to understand customer benefits created in industrial markets using the metaphor of a customer benefit stack.

Keywords: Customer Satisfaction; Customer Value and Value Chain; Marketing Strategy; Product Marketing; Manufacturing Industry;


Narayandas, Das. "Customer Benefit Stack." Harvard Business School Background Note 503-028, August 2002.