Case | HBS Case Collection | August 2002 (Revised February 2003)

by John T. Gourville, Joseph B. Lassiter III and Taslim Pirmohamed


Elliot Katzman is faced with the need to raise cash and cut spending to develop his online amateur sports software application, Even with powerful allies such as Little League and Coca-Cola, "big deals with big players" had not kept the company from running out of cash. Katzman was determined to keep his dream alive.

Keywords: Cash Flow; Financial Management; Leadership Style; Crisis Management; Resource Allocation; Alliances; Sports; Web Sites; Sports Industry; Web Services Industry;


Gourville, John T., Joseph B. Lassiter III, and Taslim Pirmohamed. "" Harvard Business School Case 503-026, August 2002. (Revised February 2003.)