Teaching Note | HBS Case Collection | August 2002

Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged), TN

by V.G. Narayanan

Abstract

Teaching Note for (9-102-072).

Keywords: Financial Services Industry; Banking Industry; Canada;

Citation:

Narayanan, V.G. "Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged), TN." Harvard Business School Teaching Note 103-013, August 2002.