Publications
Publications
- July 2002 (Revised April 2003)
- HBS Case Collection
QuickMedx Inc.
By: Richard M.J. Bohmer and Jonathan P Groberg
Abstract
QuickMedx has created a chain of small kiosks, located in drugstores and shopping malls in the Minneapolis area, that cater to patients with a limited range of very simple primary care conditions. Service is rapid and cheap and patients wait only a few minutes to be seen. The kiosks provide an alternative to the primary care physician's office and the emergency room. Clinical care itself is highly standardized and is delivered by nurse practitioners whose decisions are governed by detailed protocols. The company is now considering its expansion strategy. Should it increase the number of kiosks or widen the currently restricted range of conditions treated?
Keywords
Health Care and Treatment; Decision Making; Disruptive Innovation; Expansion; Service Delivery; Business Processes; Design; Management; Health Industry
Citation
Bohmer, Richard M.J., and Jonathan P Groberg. "QuickMedx Inc." Harvard Business School Case 603-049, July 2002. (Revised April 2003.)