Case | HBS Case Collection | July 2002 (Revised March 2003)

North East Medical Services

by Thomas J. DeLong and Wendy Carter


Sophie Wong, president and CEO of North East Medical Services, a health care organization dedicated to serving the underprivileged Asian American community in San Francisco, must decide how to reposition the organization to serve patients from multiple income levels without compromising the mission of the clinic. Wong must reconcile issues surrounding divergent stakeholder preferences and beliefs about the quality of service offered at the clinic.

Keywords: Health Care and Treatment; Human Resources; Leadership; Business and Stakeholder Relations; Health Industry; San Francisco;


DeLong, Thomas J., and Wendy Carter. "North East Medical Services." Harvard Business School Case 403-002, July 2002. (Revised March 2003.)