| HBS Case Collection
(Revised March 2003)
North East Medical Services
Sophie Wong, president and CEO of North East Medical Services, a health care organization dedicated to serving the underprivileged Asian American community in San Francisco, must decide how to reposition the organization to serve patients from multiple income levels without compromising the mission of the clinic. Wong must reconcile issues surrounding divergent stakeholder preferences and beliefs about the quality of service offered at the clinic.
Keywords: Health Care and Treatment;
Business and Stakeholder Relations;