| HBS Case Collection
(Revised from original 2002 version)
Bradley Marquez: Reduction in Force (A)
The Bradley Marquez advertising agency had created a successful niche delivering ethnic markets to their clients, corporate giants like Compaq, Sprint, Texaco, and British Airways. The company was operating in aggressive growth mode when, in 2000, the stock market bubble of the 1990s burst. Now, Andrew Lauder, chief operating officer, faces the possibility of a second round of layoffs and downsizing, "no longer cutting fat but cutting muscle," as Lauder puts it. Being a public company means that warning of upcoming layoffs would violate securities laws.
Keywords: Economic Slowdown and Stagnation;
Job Cuts and Outsourcing;