Article | International Marketing Review | 1994

Accelerating the Design-build-test Cycle for Effective Product Development

by S. C. Wheelwright and K. B. Clark

Keywords: Design; Product; Research and Development;

Citation:

Wheelwright, S. C., and K. B. Clark. "Accelerating the Design-build-test Cycle for Effective Product Development." International Marketing Review 11, no. 1 (1994): 32–46.