Article | International Marketing Review | 1994
by S. C. Wheelwright and K. B. Clark
Keywords: Design; Product; Research and Development;
Citation:
Wheelwright, S. C., and K. B. Clark. "Accelerating the Design-build-test Cycle for Effective Product Development." International Marketing Review 11, no. 1 (1994): 32–46.
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Case | HBS Case Collection | 2011
Baria Planning Solutions, Inc.: Fixing the Sales Process
Steven C. Wheelwright and William Schmidt
Keywords: Quantitative analysis; technology; operations management; Product lines; manufacturing; capacity planning; Production Planning; Measurement and Metrics; Production; Management Practices and Processes; Supply Chain Management; Service Operations; Salesforce Management; Planning; Consulting Industry; North and Central America;
Teaching Note | HBS Case Collection | 2011
Baria Planning Solutions, Inc.: Fixing the Sales Process (Brief Case)
Keywords: Quantitative analysis; technology; operations management; Product lines; manufacturing; capacity planning; Production Planning;
Supplement | HBS Case Collection | 2011
Baria Planning Solutions, Inc.: Fixing the Sales Process, Faculty Spreadsheet (Brief Case)