| HBS Case Collection
(Revised from original 2002 version)
The founders and proprietors of a successful 23-year old women's apparel store are facing a critical issue. Can they grow by adding a second store that will not compete with their existing operation? If so, where should it be located, what managerial changes are required to make the second store successful, and how can it be funded without putting at risk the financial stability of the existing business?
Risk and Uncertainty;
Business Growth and Maturation;
Apparel and Accessories Industry;
Salmon, Walter J., and Wendy Carter. "Studio, The." Harvard Business School Case 802-211, April 2004. (Revised from original June 2002 version.)