Case | HBS Case Collection | June 2002 (Revised April 2004)

Studio, The

by Walter J. Salmon and Wendy Carter


The founders and proprietors of a successful 23-year old women's apparel store are facing a critical issue. Can they grow by adding a second store that will not compete with their existing operation? If so, where should it be located, what managerial changes are required to make the second store successful, and how can it be funded without putting at risk the financial stability of the existing business?

Keywords: Expansion; Risk and Uncertainty; Business Growth and Maturation; Apparel and Accessories Industry; Retail Industry;


Salmon, Walter J., and Wendy Carter. "Studio, The." Harvard Business School Case 802-211, June 2002. (Revised April 2004.)