Publications
Publications
- June 2002 (Revised April 2004)
- HBS Case Collection
Studio, The
By: Walter J. Salmon and Wendy Carter
Abstract
The founders and proprietors of a successful 23-year old women's apparel store are facing a critical issue. Can they grow by adding a second store that will not compete with their existing operation? If so, where should it be located, what managerial changes are required to make the second store successful, and how can it be funded without putting at risk the financial stability of the existing business?
Keywords
Expansion; Risk and Uncertainty; Business Growth and Maturation; Apparel and Accessories Industry; Retail Industry
Citation
Salmon, Walter J., and Wendy Carter. "Studio, The." Harvard Business School Case 802-211, June 2002. (Revised April 2004.)