Course Overview Note
(Revised from original 2002 version)
Business Marketing: Course Overview Note for Instructors
Details the structure and execution of the Business Marketing course taught in the elective curriculum of the MBA program at HBS.
Narayandas, Das. "Business Marketing: Course Overview Note for Instructors." Harvard Business School Course Overview Note 502-074, April 2003. (Revised from original June 2002 version.)