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Course Overview Note
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2003
(Revised from original 2002 version)
Business Marketing: Course Overview Note for Instructors
by
Das Narayandas
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Abstract
Details the structure and execution of the Business Marketing course taught in the elective curriculum of the MBA program at HBS.
Keywords: Marketing;
Citation:
Narayandas, Das. "Business Marketing: Course Overview Note for Instructors." Harvard Business School Course Overview Note 502-074, April 2003. (Revised from original June 2002 version.)