Course Overview Note | June 2002 (Revised April 2003)

Business Marketing: Course Overview Note for Instructors

by Das Narayandas

Abstract

Details the structure and execution of the Business Marketing course taught in the elective curriculum of the MBA program at HBS.

Keywords: Marketing;

Citation:

Narayandas, Das. "Business Marketing: Course Overview Note for Instructors." Harvard Business School Course Overview Note 502-074, June 2002. (Revised April 2003.)