Case | HBS Case Collection | June 2002 (Revised September 2005)

Online Music Distribution in a Post-Napster World

by Youngme E. Moon

Abstract

Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay).

Keywords: Distribution; Online Technology; Price; Marketing Channels; Service Operations; Music Industry;

Citation:

Moon, Youngme E. "Online Music Distribution in a Post-Napster World." Harvard Business School Case 502-093, June 2002. (Revised September 2005.)