Teaching Note | HBS Case Collection | May 2002 (Revised September 2002)

Creating New Services, Module Overview Note TN

by Frances X. Frei

Abstract

Taught in Managing Service Operations, an elective course in the Harvard Business School MBA program. Appropriate for any service course or service module within an operations or new product development course that targets MBA or executive education students. Supplements case teaching notes and provides guidance in the positioning of the cases and in the overarching themes.

Keywords: Service Operations; Product Development; Business Education; Product Positioning;

Citation:

Frei, Frances X. "Creating New Services, Module Overview Note TN." Harvard Business School Teaching Note 602-178, May 2002. (Revised September 2002.)