Case | HBS Case Collection | April 2002 (Revised July 2002)

Imagicast

by John T. Gourville and Alison Berkley Wagonfeld

Abstract

Imagicast has brought to market an interactive, multimedia retail kiosk designed to increase product sales. In spite of promising projections by industry analysts and detailed demand forecasts by Imagicast management, the company has yet to sell a single kiosk. Time and money are running out and the company has to decide what to do next.

Keywords: Forecasting and Prediction; Crisis Management; Product Launch; Demand and Consumers; Sales; Technology; Retail Industry; United States;

Citation:

Gourville, John T., and Alison Berkley Wagonfeld. "Imagicast." Harvard Business School Case 502-052, April 2002. (Revised July 2002.)