| HBS Case Collection
(Revised July 2002)
Imagicast has brought to market an interactive, multimedia retail kiosk designed to increase product sales. In spite of promising projections by industry analysts and detailed demand forecasts by Imagicast management, the company has yet to sell a single kiosk. Time and money are running out and the company has to decide what to do next.
Keywords: Forecasting and Prediction;
Demand and Consumers;
Gourville, John T., and Alison Berkley Wagonfeld. "Imagicast". Harvard Business School Case 502-052, April 2002. (Revised July 2002.)