Case | HBS Case Collection | March 2002 (Revised August 2002)

Microsoft.NET

by Alan D. MacCormack and Kerry Herman

Abstract

Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges they face include the retirement of a key executive sponsor and the need to make major changes across many of Microsoft's core products. The protagonists must come up with a process and an organizational structure to keep the initiative moving forward.

Keywords: Software; Growth and Development Strategy; Change Management; Talent and Talent Management; Policy; Business Model; Computer Industry; Web Services Industry;

Citation:

MacCormack, Alan D., and Kerry Herman. "Microsoft.NET." Harvard Business School Case 602-086, March 2002. (Revised August 2002.)