Case | HBS Case Collection | 2002 (Revised from original 2002 version)
by V.G. Narayanan and Lisa Brem
The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.
Keywords: Competitive Advantage; Price; Customer Relationship Management; Marketing; Customer Value and Value Chain; Financial Services Industry; Banking Industry; Canada;
Citation:
Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, March 2002. (Revised from original February 2002 version.)
Case | HBS Case Collection | 2007 (Revised from original 2002 version)
Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)
V.G. Narayanan and Lisa Brem
Keywords: Customers; Customer Relationship Management; Price; Perspective; Marketing; Competitive Advantage; Financial Services Industry; Banking Industry; Canada;
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Supplement | HBS Case Collection | 2013 (Revised from original 2013 version)
Equitas Microfinance (C): Advent of Regulation
V.G. Narayanan, V. Kasturi Rangan and Vidhya Muthuram
Keywords: business model; for-profit firms; Micro Finance; growth and development strategy; corporate social responsibility and impact; Social Enterprise; India;
Case | HBS Case Collection | 2013
Transport Corporation of India (A): The Cross-selling Conundrum
V.G. Narayanan and Saloni Chaturvedi
Keywords: India;
Case | HBS Case Collection | 2013 (Revised from original 2010 version)
Equitas Microfinance: The Fastest-Growing MFI on the Planet
V.G. Narayanan and V. Kasturi Rangan
Keywords: Business Model; For-Profit Firms; Microfinance; Growth and Development Strategy; Corporate Social Responsibility and Impact; Social Enterprise; Financial Services Industry; India;