Case | HBS Case Collection | January 2002

Teledesic

by Thomas R. Eisenmann, Daniel J. Green and Douglas R Rogers

Abstract

Management of a satellite-delivered broadband data communications company sets strategy in an uncertain environment, using Michael Porter's scenario planning tools to assess likely outcomes and determine which actions to take. This case draws a distinction between broadband access and backbone providers, examines ISP economics, and raises questions about how to execute vastly ambitious, risky strategies.

Keywords: Business Model; Business or Company Management; Infrastructure; Strategic Planning; Risk and Uncertainty; Strategy; Internet; Information Technology Industry;

Citation:

Eisenmann, Thomas R., Daniel J. Green, and Douglas R Rogers. "Teledesic." Harvard Business School Case 802-154, January 2002.