Article | Journal of Business | January 1992
by C. A. Montgomery and B. Wernerfelt
Keywords: Risk and Uncertainty; Brands and Branding;
Citation:
Montgomery, C. A., and B. Wernerfelt. "Risk Reduction and Umbrella Branding." Journal of Business 65, no. 1 (January 1992): 31–50.
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Measurement Errors of Expected Returns Proxies and the Implied Cost of Capital
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Boardroom Centrality and Firm Performance
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