Case | HBS Case Collection | December 2001

IntellectExchange, Inc.

by James I. Cash Jr. and Janis L Gogan


A start-up intellect exchange initially offered a public expertise exchange, connecting experts with clients. Now management wonders whether a new, more focused strategy will succeed.

Keywords: Business Startups; Experience and Expertise; Networks; Business Strategy;


Cash, James I., Jr., and Janis L Gogan. "IntellectExchange, Inc." Harvard Business School Case 802-113, December 2001.