| HBS Case Collection
(Revised from original 2001 version)
Audio Spotlight, The
Joe Pompei, a graduate student at the MIT Media Lab, has invented a breakthrough audio invention. The invention is an "Audio Spotlight" that projects a narrow beam of sound in the same way a laser beam projects a narrow beam of light. He must now decide how to commercialize the technology. He has narrowed down the commercial possibilities to four markets: the autosound market, the professional audio market, the interactive kiosk market, and the home audio market.
Keywords: Corporate Entrepreneurship;
Independent Innovation and Invention;
Demand and Consumers;
Moon, Youngme E. "Audio Spotlight, The." Harvard Business School Case 502-014, August 2002. (Revised from original November 2001 version.)