Case | HBS Case Collection | November 2001 (Revised September 2005)

What's the BIG Idea? (A)

by Clayton M. Christensen and Scott Duncan Anthony


CEO Michael Collins must decide if and how a process he developed to further innovation in the kids' industry could port over to other industries. The process was based on Collins' experiences as an inventor and as a venture capitalist, and it allowed his company to be an intermediary between inventors and innovation-seeking companies. The process seemed to be working quite well in the kids' industry and Collins had to decide what would "travel" to a different vertical.

Keywords: Innovation and Management; Entrepreneurship;


Christensen, Clayton M., and Scott Duncan Anthony. "What's the BIG Idea? (A)." Harvard Business School Case 602-105, November 2001. (Revised September 2005.)