| HBS Case Collection
(Revised from original 2001 version)
What's the BIG Idea? (A)
CEO Michael Collins must decide if and how a process he developed to further innovation in the kids' industry could port over to other industries. The process was based on Collins' experiences as an inventor and as a venture capitalist, and it allowed his company to be an intermediary between inventors and innovation-seeking companies. The process seemed to be working quite well in the kids' industry and Collins had to decide what would "travel" to a different vertical.
Keywords: Innovation and Management;
Christensen, Clayton M., and Scott Duncan Anthony. "What's the BIG Idea? (A)." Harvard Business School Case 602-105, September 2005. (Revised from original November 2001 version.)