Case | HBS Case Collection | November 2001 (Revised July 2011)

Grupo Elektra

by David J. Arnold, Gustavo Herrero and Luiz Felipe Monteiro


Grupo Elektra is Latin America's largest consumer finance company based on credit sales in its hard goods retail outlets. It has started to internationalize in Latin America but now must to decide whether to enter the U.S. Hispanic market and which of its two core businesses (retail and finance) to emphasize.

Keywords: Decision Choices and Conditions; Emerging Markets; Global Strategy; Financial Services Industry; Retail Industry; Latin America; United States; Mexico;


Arnold, David J., Gustavo Herrero, and Luiz Felipe Monteiro. "Grupo Elektra". Harvard Business School Case 502-039, November 2001. (Revised July 2011.)