| HBS Case Collection
(Revised from original 2001 version)
Grupo Elektra is Latin America's largest consumer finance company based on credit sales in its hard goods retail outlets. It has started to internationalize in Latin America but now must to decide whether to enter the U.S. Hispanic market and which of its two core businesses (retail and finance) to emphasize.
Arnold, David J., Gustavo Herrero, and Luiz Felipe Monteiro. "Grupo Elektra." Harvard Business School Case 502-039, July 2011. (Revised from original November 2001 version.)