Case | HBS Case Collection | October 2001 (Revised January 2002)

Philipp Justus at eBay Germany (A)

by Linda A. Hill and Maria Farkas


A week after becoming country manager of eBay's recently acquired German auction site, Philipp Justus must steer the company through a massive technical integration with eBay's Web site. Throughout the seven-month project, Justus and his team must master the challenge of working with counterparts thousands of miles away and determine how much they can change their online trading site without completely alienating their user community.

Keywords: Organizational Design; Leadership; Online Technology; Globalized Firms and Management; Mergers and Acquisitions; Managerial Roles; Management Teams; Management Practices and Processes; Auctions; Retail Industry; Information Technology Industry; Germany;


Hill, Linda A., and Maria Farkas. "Philipp Justus at eBay Germany (A)." Harvard Business School Case 402-007, October 2001. (Revised January 2002.)