Case | HBS Case Collection | November 2001 (Revised February 2010)

Intel Corporation: 1997-2000

by Ramon Casadesus-Masanell and Michael G. Rukstad


Describes Intel's diversification strategy initiated in 1998 by CEO Craig Barrett. Initially, Barrett's strategy worked well, as market value reached $510 billion in September 2000. Just three months later, however, investor pessimism over a slowing economy and recent problems at Intel resulted in market valuation plummeting by more than 55%.

Keywords: Economic Slowdown and Stagnation; Investment; Corporate Strategy; Diversification; Valuation; Technology Industry;


Casadesus-Masanell, Ramon, and Michael G. Rukstad. "Intel Corporation: 1997-2000." Harvard Business School Case 702-420, November 2001. (Revised February 2010.)