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(Revised February 2010)
Intel Corporation: 1997-2000
Describes Intel's diversification strategy initiated in 1998 by CEO Craig Barrett. Initially, Barrett's strategy worked well, as market value reached $510 billion in September 2000. Just three months later, however, investor pessimism over a slowing economy and recent problems at Intel resulted in market valuation plummeting by more than 55%.
Keywords: Economic Slowdown and Stagnation;
Casadesus-Masanell, Ramon, and Michael G. Rukstad. "Intel Corporation: 1997-2000". Harvard Business School Case 702-420, November 2001. (Revised February 2010.)