Case | HBS Case Collection | October 2001

Meg Whitman and eBay Germany

by Linda A. Hill and Maria Farkas


After acquiring the German online auction company, eBay CEO Meg Whitman and her team must integrate Alando's Web site with the company's existing platform. The acquisition is the first step of eBay's journey to become a global trading platform. In addition to the challenge of a technical integration of massive scale, the case explores the inner workings of eBay's senior team. Includes color exhibits.

Keywords: Acquisition; Integration; Technology Platform; Online Technology; Globalized Markets and Industries; Germany;


Hill, Linda A., and Maria Farkas. "Meg Whitman and eBay Germany." Harvard Business School Case 402-006, October 2001.