Case | HBS Case Collection | November 2001 (Revised August 2005)

BigEast Bank (A): Credit Card Approval

by Frances X. Frei and Dennis Campbell


BigEast is considering adopting a relationship-centric view in its credit card approval process. This would shift the bank's current practice of analyzing applications based on the merits of a single product to one where the customer's existing relationship is considered in the approval process.

Keywords: Customers; Forecasting and Prediction; Banks and Banking; Data and Data Sets; Managerial Roles; Relationships; Adoption; Banking Industry;


Frei, Frances X., and Dennis Campbell. "BigEast Bank (A): Credit Card Approval." Harvard Business School Case 602-098, November 2001. (Revised August 2005.)