Case | HBS Case Collection | October 2001 (Revised August 2005)

Pilgrim Bank (B): Customer Retention

by Frances X. Frei and Dennis Campbell

Abstract

Supplements the (A) case.

Keywords: Customer Relationship Management; Banking Industry;

Citation:

Frei, Frances X., and Dennis Campbell. "Pilgrim Bank (B): Customer Retention." Harvard Business School Case 602-095, October 2001. (Revised August 2005.)