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Case
| HBS Case Collection
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2005
(Revised from original 2001 version)
Zipcar
by
Myra M. Hart and Wendy Carter
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Abstract
Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity definition, and brand building. Also provides background on writing the business plan, creating a budget and building financials, developing a management team, creating business partnerships, and financing the businesses.
Keywords: Entrepreneurship;
Financing and Loans;
Leadership Development;
Venture Capital;
Business Strategy;
Growth and Development Strategy;
Business Plan;
Budgets and Budgeting;
Management Teams;
Partners and Partnerships;
Marketing Strategy;
Brands and Branding;
Auto Industry;
Service Industry;
Citation:
Hart, Myra M., and Wendy Carter. "Zipcar." Harvard Business School Case 802-085, August 2005. (Revised from original October 2001 version.)