Case | HBS Case Collection | September 2001 (Revised April 2002)

Documentum, Inc

by Rajiv Lal and Sean Lanagan

Abstract

Describes Jeff Miller's attempt to implement Geoffrey Moore's crossing the chasm ideas at enterprise software vendor, Documentum.

Keywords: Marketing Strategy; Segmentation; Software;

Citation:

Lal, Rajiv, and Sean Lanagan. "Documentum, Inc." Harvard Business School Case 502-026, September 2001. (Revised April 2002.)