Case | HBS Case Collection | 2005 (Revised from original 2001 version)

Surface Logix

by Joseph B. Lassiter III, Michael J. Roberts and Kim Slack

Abstract

Describes a start-up in the field of nano technology--very small physical structures measured in the billionths of a meter. The company, Surface Logix, has assembled a portfolio of intellectual property and completed some of the R&D work required to develop actual products. Now the company must decide what specific product applications to focus on and what resources are required for that effort.

Keywords: Business Startups; Research and Development; Marketing Strategy; Product Marketing; Product Development; Intellectual Property; Investment Portfolio;

Citation:

Lassiter, Joseph B., III, Michael J. Roberts, and Kim Slack. "Surface Logix." Harvard Business School Case 802-050, April 2005. (Revised from original August 2001 version.)