Abstract
Describes a start-up in the field of nano technology--very small physical structures measured in the billionths of a meter. The company, Surface Logix, has assembled a portfolio of intellectual property and completed some of the R&D work required to develop actual products. Now the company must decide what specific product applications to focus on and what resources are required for that effort.
Keywords: Business Startups;
Research and Development;
Marketing Strategy;
Product Marketing;
Product Development;
Intellectual Property;
Investment Portfolio;
Citation:
Lassiter, Joseph B., III, Michael J. Roberts, and Kim Slack. "Surface Logix." Harvard Business School Case 802-050, April 2005. (Revised from original August 2001 version.)