Case | HBS Case Collection | August 2001 (Revised May 2002)


by Rohit Deshpande, Carin-Isabel Knoop, Suma Raju and David Kiron


In February 2001, the CEO of a new technology start-up had to decide how to present his firm's value proposition to future clients, customers, and business partners. The technology allowed distribution of full-motion video clips of sports highlights to "third generation" (3G) mobile phones. The plan was to target sports enthusiasts initially in Europe along with mobile phone companies, sports leagues, and networks.

Keywords: Business Startups; Forecasting and Prediction; Brands and Branding; Marketing Strategy; Distribution; Technology Adoption; Value Creation; Information Technology Industry; Europe;


Deshpande, Rohit, Carin-Isabel Knoop, Suma Raju, and David Kiron. "Worldzap." Harvard Business School Case 502-007, August 2001. (Revised May 2002.)