Case | HBS Case Collection | August 2001 (Revised October 2001)

What a Great Idea

by Myra M. Hart and Susan Harmeling


Charles "Chic" Thompson has created a successful business as a professional speaker, consultant, and author of two books on creativity. He is challenged to institutionalize his knowledge and brand in an organization that will outlive his involvement. This case examines the question of how to leverage individual capabilities to create an enduring professional service/educational firm.

Keywords: Knowledge Management; Entrepreneurship; Management Teams; Organizational Design; Technological Innovation; Technology Adoption; Service Industry; Education Industry;


Hart, Myra M., and Susan Harmeling. "What a Great Idea." Harvard Business School Case 802-030, August 2001. (Revised October 2001.)