| HBS Case Collection
(Revised September 2005)
eBay (A): The Customer Marketplace
eBay, the popular Internet-based consumer-to-consumer marketplace, has recently become attractive to corporate customers. According to a vocal subset of eBay customers, the company has lost its way and is set to forsake its traditional business. Told from the perspectives of two eBay customers--a buyer and a seller--the case presents the challenges and opportunities posed by increased corporate involvement.
Problems and Challenges;
Web Services Industry;