| HBS Case Collection
(Revised from original 2005 version)
SonoSite: A View Inside
After its spin-off from one of the world's largest ultrasound makers, Sonosite attempts to popularize a new kind of handheld ultrasound units. Sonosite needs to decide if it should focus on new markets that will value the portability and ease of use of its products, or if it should evolve its offerings so that they appeal to radiologists and cardiologists, the largest purchasers of ultrasound systems.
Demand and Consumers;
Christensen, Clayton M., and Jeremy Dann. "SonoSite: A View Inside." Harvard Business School Case 602-056, February 2008. (Revised from original August 2001 version.)