| HBS Case Collection
(Revised from original 2001 version)
Sony PlayStation2 (A)
In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain consumer environment make the launch difficult. A rewritten version of an earlier case.
Keywords: Games, Gaming, and Gambling;
Risk and Uncertainty;
Entertainment and Recreation Industry;
Deshpande, Rohit, and Seth Schulman. "Sony PlayStation2 (A)." Harvard Business School Case 502-016, September 2002. (Revised from original August 2001 version.)