| HBS Case Collection
(Revised September 2002)
Sony PlayStation2 (A)
In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain consumer environment make the launch difficult. A rewritten version of an earlier case.
Keywords: Games, Gaming, and Gambling;
Risk and Uncertainty;
Entertainment and Recreation Industry;
Deshpande, Rohit, and Seth Schulman. "Sony PlayStation2 (A)." Harvard Business School Case 502-016, August 2001. (Revised September 2002.)