Case | HBS Case Collection | June 2001 (Revised April 2004)

Innovation at Progressive (B): Homeowners Insurance

by Frances X. Frei and Hanna Rodriguez-Farrar


Analyzes whether Progressive, strictly an auto insurer, should enter the home owner's insurance market. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the home owner's insurance industry.

Keywords: Market Entry and Exit; Insurance Industry;


Frei, Frances X., and Hanna Rodriguez-Farrar. "Innovation at Progressive (B): Homeowners Insurance." Harvard Business School Case 601-138, June 2001. (Revised April 2004.)